Privacy Policy

To Our Customers:

Blue Cross and Blue Shield of Louisiana knows that individuals expect privacy and security regarding all of their personal information. It is important to us that we protect the privacy and security of your information.

This notice will tell you about how we collect, use, secure, and share your personal information, which is information about you that identifies you and that we obtain from you

What Information We Collect, How We Use It, and To Whom We Share It:
We collect the personal information about you that you provide directly to us through this website. This may include your name, age, gender, and other information. This information is obtained from the forms you fill out and tools you use on this website. We will use this information to determine what types of information the website users are interested in, and to run aggregate reports. (Aggregate reports are summaries across all users and contain no identifying information) Your personally identifiable information will not be shared with third parties unless you specifically give us permission to do so, or if this sharing of information is necessary in order to fulfill our services to you. The aggregate reports will be used to identify or develop programs, information, and tools to offer on the website. This aggregated information may be shared with business partners to further assist us in the above activities.

In addition to collecting the information you directly provide to us, we will also collect information through cookies. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We will link the information we store in the cookies to your personal information that you submit while on our site. We use both session ID cookies and/or persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. (You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.) Persistent cookies enable us to track and target your interests to enhance your experience on our site. This information will be used to personalize webpages for you, This information is linked to the personal information you provide to us to so we may improve the content of this site for you. We do not share your profile with other third parties not involved in providing services on this website.

We collect and store the following information: the name of the domain from which you access the Internet (for example, yahoo.com if you are connecting from a Yahoo account); the browser version from which you access our site; the date and time you access our site; the internet address of the website from which you linked directly to our site; and occasionally other information. Personal information you can elect to share includes your name, email address and mailing address. Information that is accessible only to you includes your height, weight, photos, food and activity logs and personal goals. We use this information to measure the number of visitors to different sections of our site, provide offered services to you and to help us make our site more useful to visitors.

We understand the importance of protecting children's privacy, especially in an internet environment. It is our policy never to knowingly collect or maintain information from children by way of the internet.

How We Protect Information: We keep your information safe and secure so that unauthorized individuals do not have access to it. We maintain physical, electronic, and procedural safeguards that comply with legal requirements to protect your information.

If you respond to an online survey or complete an online form:

You may have an opportunity to provide information to us through online surveys and forms. We use this information to better understand health care needs and to provide quality tools, information, service and other opportunities. From time to time we may provide you with the opportunity to participate in contest or surveys on our site. If you participate, we will request certain personally identifiable information from you. We may use a third party service provider to conduct these surveys or contests. That company will be prohibited from using our users’ personally identifiable information for any other purpose. We will not share the personally identifiable information you provide through a contest or survey with other third parties unless we give you prior notice and choice.

Louisiana 2 Step wants your visit to our website to be informative and enjoyable. We plan to use any information we obtain from you to help us continually improve the content, functionality and overall usefulness of our website.

Updates to this Privacy Notice:

We recognize and respect your desire for privacy when it comes to your personal and health care affairs. We protect online information according to established company security standards and practices, and we continually evaluate new technologies for safeguarding information.

Evolving technology will continue to provide us with new and better ways to collect and use information so that we may better serve your health coverage needs. We may revise or update this Louisiana 2 Step Privacy Notice in the future to reflect these technological advances, and we encourage you to return to this page from time to time for any updates.

Copyright 2013, All Rights Reserved.
Blue Cross and Blue Shield of Louisiana,
Incorporated as Louisiana Health Service & Indemnity Company
An Independent Licensee of the Blue Cross and Blue Shield Association